Before the year ends get your website fresh and up to date for the new year. It’s great to pick a few times a year, just like changing your smoke detector batteries, to perform regular website maintenance. Here’s some items that are probably on your website’s holiday list.
Make sure the information is up to date
New store hours? Changed staff? Now’s the time to make sure all the information on the website is accurate and up to date. You might be losing business from people who are looking at the wrong info.
Change out your photos
Ever been on a website and seen low quality photos or store pics that are several years old? Make sure that website isn’t yours. Update any store or staff photography that you can and if possible replace stock photos with ones you’ve taken.
Update your graphics
If your website has marketing graphics or a slideshow this is also a good time of year to make sure all of those are up to date and you’re not advertising something that’s long finished or missing a great deal online.
Consider a redesign
If you website is dated it might be time to consider updating the look. Usually this isn’t as much work as your initial site if you keep all the same information and sometimes can cost a bit less too.
Think about adding news or a blog
Not only is it a great way for your clients or customers to keep on top of what you’re doing, it’s also helpful for SEO. If you already have these, make sure they’re updated regularly and make that part of your business’ new year’s resolutions.
Focus on SEO
Test, test, test!
Make sure your website works on mobile devices and desktop computers equally as well. Give your email forms a test, try your links, etc. Sometimes things can break with software updates so it’s important to keep an eye on what works and what doesn’t as technology changes.
Don’t have a website yet? I can help. Shoot me an email.