One of the number one questions I get from business owners is “what is SEO”? Which leads to the unsaid question of “and why should I care about it?”. Let’s start by answering the first question, they’ll I’ll explain to you why it matters for your business.
What is SEO?
SEO is short for Search Engine Optimization – which is just a fancy way to say how easily your website is found on search engines like Google. A lot of people think building a website (usually using a free site builder) is enough to get found by Google, but I’m sorry to say that’s not the case. Search engines have certain algorithms that determine what sites are most relevant for certain search terms. There are a bunch of different ways they decide this, some of which are not even available to developers – they’re a secret kept by Google.
Why you should care
Maybe you’re thinking “well, they’ll just go to my website so I don’t need to worry about this”. If your website is 100% used just for this purpose, then yes, you’d be right. Chances are, though, you see your website as a marketing tool, not just a source of information. If they can’t find you by searching “xyz business in my area” then they can’t find you. Worse, they might be finding your competitors. Another huge problem people run into is that most people rely on searching even when they’re going to a specific website . A website that can’t be find isn’t much better than not having one at all.
What you can do about it
Of course, there are a few things you can do yourself. Make sure your keywords are on the website and your metadata is up to date. Update your website regularly. You can also get a quote for an SEO review if you’d like some professional advice or don’t know how to update meta data. Be careful when hiring professional help and don’t let anyone rip you off just because it’s a topic you’re not familiar with.
How long will it take?
It’s a common misconception that when you build a website it will be easy to find right away. Sometimes it takes time to build credibility in the search rankings. There is software available to track this information, but it’s pricey for the end user.
Still have questions?
Drop me a line, I’m always happy to help.