Everyone seems to be an SEO expert these days, but do they really know how to make your website number one on Google? Sometimes it sounds too good to be true… Here’s some red flags to look for when choosing someone to handle the SEO on your website or do an SEO review.
They claim to know exactly how Google’s algorithms work.
There are a few things we know, or at least think we know, about how Google ranks websites but no one knows exactly what it is that will work. We’re not even sure Google knows at this point, to be honest. Probably all robot powered.
They guarantee you will be on the first page of/top result on Google.
Unless they’re running paid advertisements on your behalf, there’s no way to guarantee a website will appear on the first page. There are a lot of things we can do to help someone get higher rankings, but if you have a common keyword it just may not be possible to beat out the big guys. Likely, a focused strategy can get you on the first page. There are some companies that have partnerships with Google though.
They won’t tell you what strategies they’re implementing and why.
A company that’s secretive about their practices probably has something to hide. I hate to say it, especially as someone who earns some of their living off SEO, but most of the information is readily available online. Implementation is the challenging part of optimization, but we will gladly tell you what we’re doing and why. Companies may want to guard details, but if they won’t give you a general idea of what’s happening, run.
They only focus on one aspect of SEO and offer no further advice.
Be weary of the company that only wants to rewrite content, add meta tags, or create focus keywords. There are so many factors that affect your SEO and only doing one or a couple of them can really hurt your brand and online presence. Choose a company that takes care of the job they do as well as gives you tools to keep working on better SEO practices yourself. Even still, you’re going to want to keep in touch with your trusted consultant because SEO practices are always evolving.
Their information is outdated.
Find out when their SEO plan was last updated. The industry is constantly changing and what works one day may not the next. Look for a company that keeps themselves as updated on possible on the latest news and strategies.
They show hints of unethical business practices.
This one is subjective and you’ll have to trust your instincts. Look for people offering too good to be true results or giving you a hard sell. Some less ethical companies take advantage of “SEO strategies” that can result in your website getting blacklisted. Here’s some more information on things that can cause that (include bad SEO practices).
We offer SEO services for small businesses. Our strategy takes advantage of standard industry practices often forgotten by DIY website builders and smaller companies. We also offer advice and consulting for small business SEO and marketing to ensure everyone can be found in their own community. If you’d like more information on our SEO practices, contact us.